Colorado AD Rick George on PointsBet partnership: ‘Timing of it is great’

BuffStampede: The University of Colorado athletic department is getting a financial boost.

On Tuesday, CU announced a five-year corporate sponsorship agreement with PointsBet, a fast-growing and premier global gamer operator. CU’s media rights holder, Buffalo Sports Properties/Learfield IMG College, negotiated the deal with PointsBet, which is building its North American headquarters in Denver.

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